So, you spent hours upon hours creating content and setting up your course. Plus a good chunk of money, since quality content does not come cheap.
Of course students will flock and stick around since your content is amazing, right?
Not necessarily. Especially when it’s competing with so many other forms of entertainment and education online. Plus life outside the bounds of the internet.
So how do you make sure your content goes to good use?
Yesterday, I attended “5 Effective Strategies for Facilitating Engagement in Your Online Course,” one of several 30-minute free webinars by San Francisco-based ed tech firm NovoEd to learn more about this issue.
One tip surprised me–it’s so obvious, yet not, at the same time. The simple email prompt can help either entice students to sign up and get started or get them to return if they’ve drifted. Easy, right?
Yes. But also easy to overlook. Especially when you’re knee deep in content creation.
The key is to have an engagement strategy plan in place before you launch your course or content. Have a few brief, targeted, and carefully written emails ready to send, in the event students don’t show up or they disappear.
According to the instructors, in their experience, if students disengage they often have not completely written off your course. They’ve become distracted. A short email can effectively get them back on track if distraction is the issue.
And if you don’t get a student back after two emails, then it’s possible they’re just not interested and leave it at that.
How do you keep students engaged? Do you have a strategy? And if so, do you put it into place in advance of your course going live?